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The fastest way to success in the tourism.

Free lance consultancy specialized in sales, marketing and PR for the touristic sector in the BENELUX

Sand Dunes
Over Blue pumpkin


Blue Pumpkin

I am Anja Lecointre, owner of Blue Pumpkin Travel Trade Consultancy.

For more than 20 years I was co-owner and head of Travel Partners, a leading travel agency in Belgium. Additionally, I was a member of the board of directors of Selectair, the biggest cooperative society of travel agencies in Belgium, where I was leading the commission training and events.

As free lance consultant, my knowledge, network and expertise are available to companies and organisations to expand and grow their market share.


Home: Diensten


  • Optimize pipeline conversion

  • Shorten sales cycles

  • Adjust and improve sales strategy (balancing direct and indirect sales)

  • White labeling and contracting

  • Feet on the street

  • Networking 

  • Customer care and retention

Beach Vacation


• Event participation
• Training, workshops
• Family trips

Zakelijke vergadering

Marketing & PR

• Market analysis
• Align marketing strategy with sales objectives
• Press communications
• Press relations
• Product introduction



Operational support

• Partner/channel recruitment
• Coaching sales teams
• Operational management of sales teams
• Contract negotiations
• Interim office support
• Support and guidance in the event of bankruptcy

Meisje op trein

My assets

Over 20 years' experience
I have over 20 years of hands on experience in sales, marketing and communication, strategy and event tailored to the touristic sector.

I offer all above mentioned services in English, French, Dutch and German.

Vast network of relations across the globe
We can let my network work for you to introduce your product or service to the right target audience. This for new products or repositioning of existing products.

Connections with the press
My excellent relationship with the specialized press is one of my biggest assets. Thanks to my press releases, press trips, you can count on the right amount of media attention in the specialized press, blogs, newsletters and social media.


My customers


• Tour operators
• Cruise companies
• Hotel chains
• Airlines
• Event locations
• Public tourist services


Anja is one of the few super professional travel agents, for her knowledge but also as a person. Anja is a tough cookie but has a certain passion and drive that reflects on colleagues and employers.

Guy Geens / CEO Master Tours

Through Anja’s vast network in tourism she helped to introduce us in the Belgian market by introducing us and our product to top-level travel agencies. Anja was a top colleague to work with.

Hans Van der Stock / Bestuurder Live to Travel

Due to her personality, knowledge and experience, Anja is an asset to any company.

Britta Baeke / Zaakvoerster Travel Express

Being a specialist in communication I can confirm that Anja has the power to inspire, knows the market, is very much hands-on and has a clear communication style. As the cherry on the cake she has a natural charm.

Kurt Meers / Owner Nota Bene, freelance journalist Belga Press Agency

Home: Contact

Interesting in working with me? Please contact:

Blue Pumpkin
Travel Trade Consultancy

Linkhoutstraat 329
3560 Lummen

+32 476 55 24 00

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