The fastest way to success in the tourism.
Free lance consultancy specialized in sales, marketing and PR for the touristic sector in the BENELUX
I am Anja Lecointre, owner of Blue Pumpkin Travel Trade Consultancy.
For more than 20 years I was co-owner and head of Travel Partners, a leading travel agency in Belgium. Additionally, I was a member of the board of directors of Selectair, the biggest cooperative society of travel agencies in Belgium, where I was leading the commission training and events.
As free lance consultant, my knowledge, network and expertise are available to companies and organisations to expand and grow their market share.
Optimize pipeline conversion
Shorten sales cycles
Adjust and improve sales strategy (balancing direct and indirect sales)
White labeling and contracting
Feet on the street
Customer care and retention
• Event participation
• Training, workshops
• Family trips
Marketing & PR
• Market analysis
• Align marketing strategy with sales objectives
• Press communications
• Press relations
• Product introduction
• Partner/channel recruitment
• Coaching sales teams
• Operational management of sales teams
• Contract negotiations
• Interim office support
• Support and guidance in the event of bankruptcy
Over 20 years' experience
I have over 20 years of hands on experience in sales, marketing and communication, strategy and event tailored to the touristic sector.
I offer all above mentioned services in English, French, Dutch and German.
Vast network of relations across the globe
We can let my network work for you to introduce your product or service to the right target audience. This for new products or repositioning of existing products.
Connections with the press
My excellent relationship with the specialized press is one of my biggest assets. Thanks to my press releases, press trips, you can count on the right amount of media attention in the specialized press, blogs, newsletters and social media.
• Tour operators
• Cruise companies
• Hotel chains
• Event locations
• Public tourist services
Anja is one of the few super professional travel agents, for her knowledge but also as a person. Anja is a tough cookie but has a certain passion and drive that reflects on colleagues and employers.
Guy Geens / CEO Master Tours
Through Anja’s vast network in tourism she helped to introduce us in the Belgian market by introducing us and our product to top-level travel agencies. Anja was a top colleague to work with.
Hans Van der Stock / Bestuurder Live to Travel
Due to her personality, knowledge and experience, Anja is an asset to any company.
Britta Baeke / Zaakvoerster Travel Express
Being a specialist in communication I can confirm that Anja has the power to inspire, knows the market, is very much hands-on and has a clear communication style. As the cherry on the cake she has a natural charm.
Kurt Meers / Owner Nota Bene, freelance journalist Belga Press Agency